Clients without a $5,000 referral fee.
Referral agencies charge $3,500–$12,000 per move-in and sell the same family to four of your competitors. We charge $149 a month, the same as every other provider, and the family decides who is allowed to call them.
- 22 providers listed in Ontario
- 1,677 verified family reviews
- No commission, ever
What it costs you to win a client elsewhere
- Referral agency, per move-in
- $3,500–$12,000
- Lead broker, per lead (resold 3–5×)
- $45–$120
- Google Ads, per acquired client, GTA
- $600–$1,800
- Seniorcarez, per month, unlimited clients
- $149
One retained home care client at 20 hours a week is roughly $36,400 of revenue a year. The listing pays for itself on the first one.
What actually drives enquiries here
We publish the ranking formula, so there is no guesswork and nothing to buy.
Publish your prices
Listings with a full rate card get several times the enquiries of ones without. It also filters out the families who were never going to afford you, which saves everyone a phone call.
Answer fast
Median response time is 10% of your ranking score. The providers at the top of results reply inside 30 minutes, usually from a phone.
Ask for reviews
Only families who booked through us can review, so the reviews are real and families know it. Request them from your dashboard after the first month of care.
Pricing
Same price for a one-nurse practice and a 230-person agency. Cancel any month.
Free
CAD 0
Claim your listing and appear in search.
- Verified basic profile
- Three photos
- Services and service area
- Reviews shown on your listing
- Enquiries relayed through Seniorcarez
- Most providers start here
Pro
CAD 149/month
The storefront. Everything families need to choose you.
- Full profile, unlimited photos and video
- Published rate card — the single biggest driver of enquiries
- Direct contact once a family grants permission
- Enquiry inbox with the family's quiz context attached
- Review invitations and public replies
- Analytics: views, search position, enquiry conversion vs city median
- Embeddable reviews widget and verified badge for your own site
Pro+
CAD 249–499/month
The back office. For multi-location agencies and residences.
- Everything in Pro
- Availability calendar feeding the 'can start within 48 hours' filter
- Quotes and e-signed service agreements
- Card, bank transfer and recurring billing with auto-invoices
- Multiple locations under one account with roll-up reporting
- Job posts and access to academy-trained candidates
- One labelled featured slot per city
What you have to prove to be listed
The standard is the same whether you pay us or not.
Licence or registration
Checked against the issuing body before you go live and again every six months. A lapsed licence hides the listing that day.
Liability insurance
A current certificate on file. We ask for the renewal 30 days before it expires.
Vulnerable-sector police checks
For every client-facing member of staff. Attested annually and spot-audited.
A real rate card
Hourly or monthly rates, evening and weekend premiums, minimum visit, cancellation terms and any surcharge. Re-confirmed every 30 days. This is the condition families care about most.
And what we ask you to accept
- You only contact a family who has ticked your name. Contacting one who has not removes your listing — there is no warning step.
- You bill the posted rate. If an invoice does not match the rate card, we side with the family.
- Negative reviews from real bookings stay up. You get a public reply, not a delete button.